Moves Management: Discipleship Towards Generosity

Moves management is the art and science of guiding donors on a journey, from first contact to meaningful investment. It’s more than a fundraising tactic. It’s a relationship strategy rooted in intentionality, timing, and trust.

Each “move” is an action you take to deepen engagement with a donor. That could be a phone call, a handwritten note, an invitation to an event, or a one-on-one meeting. Individually, these steps might seem small. But together, they create momentum. Over time, a series of thoughtful moves builds a relationship strong enough to support a significant gift.

But moves management isn’t just fundraising, it’s discipleship toward generosity. When we create clear, meaningful opportunities for donors to step into, we’re offering them a spiritual pathway, not just a financial one. Just like spiritual formation, generosity grows through intentional steps, vision for impact, and relational investment. Donors aren’t just giving to a mission, they’re becoming part of it.

Good moves management isn’t about pressure or persuasion. It’s about understanding where each donor is in their giving journey and meeting them there. When done right, donors don’t feel managed, they feel seen, known, and invited into something that matters. That’s what turns generosity into impact.